2017, Design Research

Smart And Swift Labelling.

Supporting clinical authors write simple and helpful content.

Pharmaceutical labels require constant updates and changes due to clinical trials and reports of adverse effects. Pharma companies deal with 1000s of changes to 1000s of products in multiple countries across the globe.

With so much complexity and volume, it sometimes takes years for these updates to come into effect on the label.

This project was launched to find a better, smarter approach to pharmaceutical labelling. One that brings us closer to providing information that’s 100% up-to-date and accurate, at all times.

We listened

Design research allowed us to deep dive into the current labelling processes and recognize the tensions between people and the systems they use today. It led us to three core themes that informed the end design:


around all aspects of the process: what's happening, what stage they're at, what their responsibilities are.


in their peers, processes, and tools - as the foundation to better ways of working.


to inspire people's trust in their knowledge of the process, tools and regulations.

We built

Our solution is based on data, not documents. But it still looks familiar to our users. We've focused our intention in making sure that whatever new feature we've added, wouldn't create any burden on people using it every day. All we made was backed by the findings from the Design research. From the UI to the analytics model.

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The project

Research phase: 3 months.

Build phase: 2 months.

The team

Warren Lansen: Design Leadership

Rui Eduardo: Design research and UI design

Fiona Fox: Visual design

Grace Hughes: Content design

Pharma Labelling