The brief: create a personalized and customizable experience vision for the brand's members, designed for online and in-store.
Whether you’re on the look for an offer, craving some inspiration or wanting advice finding your next runners, we wanted this service to be the place to go.
We designed a loyalty programme that wants you to be more mindful about what you buy, how you use, re-use, and recicle your garments. The greenest, most mindful members we’ll even get a sleek Green Card!
From the colors to the typography and imagery, the design team made sure to reiforces the client's brand essence. The new motion curve, inspired by the decisive moment of a sports event brings a sophisticated yet fluid feeling to the app. A fast start with a smooth transition to a bright finish.
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